The client wanted an updated website, consistent social media content, and an increased flow of leads from paid advertising.
With that in mind, I built the client a website that reflected the integrity of their company. I took over the management of their social media and posted several times a week to increase engagement, finally I launched a Meta ad campaign creating the ad creative and writing the ad copy.
Within 30 days, we had taken the client 10 instagram followers to over 120. In a 60 day period, we generated over 100 leads from our Facebook campaign with a 30% conversion rate.
Amount spent: $453.70
Leads Generated: 147
Cost Per Lead: $3.09
CPM: $33.76
CPC: $2.07
CTR: 4.09%